in 1994, the program “Adopt an Art Piece” was created. in this program the private sector sponsored the conservation of monuments and artistic works in public spaces. 
since then, some landmarks have already been contemplated:
The Monument to the Flags,
Ipiranga Museum, among others.
while the work is in progress, the "adopters" may maintain a siding containing their visual communication along with information on the adoption and the work itself.

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in the 456th anniversary of São Paulo and 90th anniversary of Votorantim (2008), the company adopted 30 monuments around the city for three years.